Gravity Research

Gravity Research is a Washington, D.C.-based research and consulting firm specializing in reputational intelligence, stakeholder analysis, and public affairs advisory services for organizations navigating complex societal and political environments. Incubated by National Journal and operating under the National Journal Gravity Group portfolio, the company delivers agenda-neutral, data-driven insights designed to help organizations anticipate risk, identify opportunity, and manage reputational concerns in the context of evolving public pressures.

The firm offers a suite of specialized services tailored to corporate, government, and nonprofit clients. Its Societal and Reputational Intelligence practice helps organizations evaluate and respond to politicized issues that could affect their standing with key audiences. The Stakeholder Influence Analysis service maps and prioritizes the individuals and groups most critical to an organization's success, enabling more effective engagement strategies. Through Procurement Influence Mapping, Gravity Research assists clients in identifying government buyers and developing strategies to grow public-sector partnerships. Its Political and Reputational Vetting service helps organizations mitigate political risk and ensure that PAC donations and political alignments are consistent with stated organizational values.

Gravity Research differentiates itself through a combination of analytical rigor, agenda-neutral methodology, and deep public affairs expertise. Its research team employs tested frameworks and rigorous data collection to produce objective, actionable, and scalable insights. The firm positions itself as a committed long-term partner rather than a transactional vendor, offering premium, bespoke service offerings customized to each client's specific challenges.

The company's leadership brings significant policy and government experience. Its president previously served as a senior director at the National Security Council during the Obama administration and held roles at the Pentagon, State Department, and other federal agencies. This government background informs the firm's nuanced understanding of the intersection between public policy, institutional reputation, and stakeholder dynamics.

Gravity Research primarily serves organizations that must balance competing stakeholder demands — including corporations facing ESG scrutiny, trade associations engaged in legislative advocacy, and companies seeking to align public positioning with internal values. The firm's approach is rooted in objectivity and is designed to serve clients across the ideological spectrum without advancing a particular political agenda.

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