Yeri Coffee

Yeri Coffee is a specialty coffee brand dedicated to introducing American consumers to the distinctive flavors of Indian-grown coffee. Founded by Sundar Chellappa, the company is rooted in the belief that Indian coffee—despite the country being the world's sixth largest coffee producer—remains largely unknown and underappreciated in Western markets. Yeri was established to change that narrative by sourcing premium beans from small farms in Southern India, particularly from the coffee-growing regions of the Western Ghats, an area renowned for its lakes, rivers, and biodiverse landscape. The brand's name, Yeri , means 'lake' in Tamil, paying homage to the lush terrain that shapes the terroir of its coffees.

The company works directly with small-scale farming communities that employ traditional growing methods combined with sustainable agricultural practices. By prioritizing relationships with these farmers, Yeri ensures both quality control and a meaningful supply chain that supports rural Indian coffee culture. All coffees are roasted fresh to order, preserving the nuanced flavor profiles that distinguish Indian specialty coffee from other global origins.

Yeri offers a curated lineup of whole-bean coffees spanning a range of roast profiles and flavor experiences. Its current portfolio includes Cannonball, a dark roast with notes of dark chocolate, toasted nuts, and subtle fruit; Chicory Chic, a dark roast blend featuring intense cocoa nib, dark caramel, and citrus spice; Renaissance, a 100% Robusta described as the boldest offering with dark caramel and toasted hazelnut; Cherry Pick, a medium roast with sweet apple, cherry jam, and milk chocolate notes; and Monkey Business, a medium-to-light roast with milk chocolate, roasted almond, red apple, orange, and floral lilac characteristics. The company also offers a South Indian Coffee Ritual Gift Box that includes a full sampler of all five coffees paired with an authentic brass tumbler and coaster set, presented in premium gift packaging.

The brand is positioned in the specialty and artisan coffee segment, targeting culturally curious consumers, South Asian diaspora communities, and gift buyers seeking unique, high-quality coffee experiences. Products are available through the company's direct-to-consumer e-commerce platform as well as through a growing retail footprint of more than 20 regional stores across the United States and internationally, including locations in Brooklyn, Manhattan, Seattle, Fort Lauderdale, and St. Louis, as well as select cafés in Tulum, Mexico. Yeri also offers wholesale purchasing options for retail partners and café operators.

Building on its foundation of Western Ghats specialty beans, Yeri Coffee is evolving into a modern lifestyle beverage brand. In 2026, the company expanded its portfolio to include a premium Ready-To-Drink (RTD) line, featuring a clean-label Spiced Oat Latte infused with Ayurvedic botanicals and a Coffee Shandy (Coffee & Lemonade fusion). By bridging the gap between traditional South Indian craft and functional, wellness-focused convenience, Yeri Coffee appeals to the 'culturally curious' consumer seeking high-quality, transparently sourced alternatives to mass-market coffee.

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