LOOP Mission

LOOP Mission is a circular economy company dedicated to fighting food waste by repurposing the outcasts of the food industry. They collaborate with major food distributors to rescue perfectly fresh fruits and vegetables that would otherwise be discarded due to aesthetic imperfections. These rescued ingredients are transformed into a wide range of products, including cold-pressed juices, wellness shots, protein smoothies, sparkling iced teas, and probiotic sodas. LOOP Mission also produces alcoholic beverages like beer and gin by upcycling bread and potato cuttings. Their offerings are not only delicious but also sustainable, promoting a zero-waste lifestyle. With a mission to reduce food waste and environmental impact, LOOP Mission has saved millions of pounds of produce, avoided significant greenhouse gas emissions, and conserved water resources. Their products are available online and in over 5,000 stores across North America, including major retailers like Whole Foods, Sobeys, and Metro. LOOP Mission is a pioneer in creating innovative solutions to food waste while delivering high-quality, nutritious products to consumers.

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