Circana

Chicago, IL
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203 North La Salle Street.Chicago, IL 60601

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About

Circana is a leading provider of consumer insights and analytics, offering unmatched measurement capabilities and expertise to help businesses accelerate demand and unlock growth. With a focus on consumer packaged goods, general merchandise, beauty, and foodservice, Circana delivers comprehensive data and insights through its advanced Liquid Data® platform. Trusted by over 7,000 global brands and retailers, Circana combines cross-industry data with deep category expertise to provide actionable recommendations. Their solutions include market measurement, sales tracking, and consumer behavior analysis, empowering clients to make informed decisions and drive success. Notable clients include PepsiCo, McDonald's, Sephora, and Unilever. Circana's innovative approach and superior technology make it a trusted partner for businesses seeking to understand and influence consumer decision-making.

Services & Capabilities

Circana specializes in consumer insights, market measurement, sales tracking, and advanced analytics. Their Liquid Data® platform provides a comprehensive view of consumer behavior, enabling businesses to identify growth opportunities and optimize strategies. With expertise in consumer packaged goods, general merchandise, and foodservice, Circana supports clients in making data-driven decisions to enhance performance and achieve success.

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