Big Chalk

Big Chalk is a Chicago-based boutique consulting firm specializing in marketing analytics, insights, and data science solutions for consumer packaged goods (CPG) brands and retailers. The company partners with leading consumer brands and retailers to address business challenges and unlock growth opportunities through a blend of consumer marketing expertise and advanced data science. Big Chalk’s mission is to modernize analytical consulting by offering tailored staff augmentation and advanced analytics, making consulting more adaptable, targeted, and data-driven. Their approach is designed to help clients achieve better results through flexible, modernized solutions that meet unique business needs.\n\nBig Chalk’s team consists of consumer marketing experts and data scientists who provide a wide range of consulting services and tools to help brands grow sales and build stronger connections with their customers. The company’s core offerings include CPG consulting, marketing effectiveness, pricing strategy, reporting and dashboarding, and custom insights and analytics. Their CPG consulting service provides access to an elite network of over 1,500 consultants with expertise in strategic planning, insights and analytics, data science, and engineering. By integrating data science with consumer expertise, Big Chalk helps clients transform data into actionable intelligence, revealing strategic growth opportunities.\n\nIn the area of marketing effectiveness, Big Chalk empowers marketers to optimize marketing and trade investments, enhance brand health, and drive revenue growth. The company leverages advanced analytics to solve complex business issues faced by CPG brands and retailers, such as marketing mix optimization, media ROI, brand health measurement, and pricing and promotion strategy. Their proprietary solution, Pricing Strategy on Demand, powered by NorthLight Gazelle, delivers channel- and account-level pricing insights at unprecedented speed. This AI-powered tool revolutionizes pricing and promotion analytics with custom modeling and real-time scenario planning, enabling clients to develop bespoke account plans quickly and efficiently.\n\nBig Chalk also specializes in reporting and dashboarding, offering custom dashboards and visualizations that enable clients to make informed decisions with clarity and precision. Their solutions range from consumption-based forecasting and category/brand assessments to opportunity finders and detailed scenario analyses. The company’s custom insights and analytics services are tailored to specific client objectives, covering everything from concept and product testing to conjoint analysis and deep consumer learnings. Big Chalk is dedicated to delivering actionable insights that drive tangible business results.\n\nThe company’s 360° intelligence approach involves aligning with business strategy, integrating macroeconomic trends, conducting competitive assessments, addressing specific business questions, and delivering actionable intelligence that supports business growth. Big Chalk’s consultants are recognized for their unique expertise, world-class experience, flexibility, agility, and streamlined processes. They help clients maximize return on investment by leveraging innovative approaches to people and partners, scaling intellectual resources as needed, and minimizing administrative workload.\n\nBig Chalk’s client roster includes notable brands such as Casey’s, Del Real, Dollar Tree and Family Dollar, IMC, Kantar, Kellanova, KSM, Land O’Frost, Nature’s Sunshine, Nielsen, NIQ, National Pork Board, and WK Kellogg. The company is committed to helping CPG brands and retailers navigate the complexities of data and analytics, providing the insights and support needed to achieve core business ambitions and drive sustained growth. With a focus on delivering value from big data, Big Chalk stands out as a trusted partner for CPG companies seeking to modernize their approach to analytics and consulting.

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