Aoki Labs

Aoki Labs is a venture investment firm founded by global DJ, producer, and entrepreneur Steve Aoki. The firm focuses on partnering with founders who are innovating at the intersection of health, happiness, and community. Aoki Labs targets investments across three primary verticals: entertainment, consumer goods, and wellness, with a particular emphasis on longevity and mental performance categories. The firm positions itself as more than a traditional venture fund — leveraging Steve Aoki's substantial global platform, which includes over 65 million in global platform reach and 17.7 million total Spotify listeners, to provide portfolio companies with strategic brand amplification alongside capital. Aoki Labs brings a celebrity-founder perspective to its investment thesis, drawing on Aoki's firsthand experience as a consumer of health, wellness, and longevity products and services. The firm's portfolio includes investments in brands such as Neuro Gum, a functional gum and mints brand focused on mental performance and cognitive enhancement. Aoki Labs is particularly interested in consumer innovation that bridges entertainment culture with health and wellness trends, including areas such as longevity science, functional nutrition, and community-driven consumer brands. The firm was formally launched in 2025 and operates at the convergence of pop culture influence and emerging consumer markets, making it a distinctive player in the CPG and wellness investment landscape. Its investment philosophy reflects a broader trend of celebrity-backed venture vehicles that combine audience reach with operational expertise to accelerate early-stage consumer brands.

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