Rapid CPG

Petaluma, CA

About

Rapid CPG is a beverage product development and commercialization partner for CPG brands. Rapid CPG helps beverage founders, emerging brands, and growth-stage operators connect formulation, cost modeling, production specifications, co-packer readiness, and scale-up planning so products are built for real manufacturing conditions.

Built for beverage commercialization. Rapid CPG supports brands from concept through production scale-up, with a focus on the decisions that determine whether a product can be manufactured consistently, priced responsibly, and scaled with the right partners.

Product, cost, and manufacturing alignment. The company works across product development, COGS review, manufacturing feasibility, co-packer strategy, production planning, and commercialization readiness.

Support before expensive commitments are made. Rapid CPG helps teams pressure-test product quality, unit economics, ingredient and packaging choices, production requirements, and co-packer fit before larger manufacturing decisions are locked in.

Services & Capabilities

Product Development & Commercialization

  • Beverage product development
  • Beverage formulation support
  • Commercialization strategy
  • Manufacturing feasibility
  • Scale-up planning
  • Production specifications

Cost, Margin & Feasibility

  • COGS review
  • Cost optimization
  • Margin analysis
  • SKU cost review
  • Ingredient feasibility
  • Packaging feasibility

Co-Packer & Contract Manufacturing

  • Co-packer search
  • Co-packer vetting
  • Co-packer onboarding
  • Contract manufacturing strategy
  • Pilot production support
  • Production readiness

Production & Supply Chain Support

  • Production planning
  • Run planning
  • Operational readiness
  • Production management support
  • Supply chain coordination
  • Vendor coordination

Beverage Categories Supported

  • Non-alcoholic beverages
  • Alcoholic beverages
  • Functional beverages
  • Carbonated and sparkling beverages
  • Canned beverages
  • RTD cocktails, hard seltzers, and wine spritzers
  • Juices, waters, coffee, and tea
  • Energy and sports drinks
  • Plant-based, prebiotic, and probiotic beverages
  • Adult non-alcoholic, low-alcohol, and no-alcohol beverages

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