Ketchum

Ketchum is a global public relations and communications agency that partners with brands to navigate an ever-evolving media and consumer landscape. The firm provides a broad spectrum of integrated communications services, including strategic PR, brand communications, crisis management, social media strategy, and earned media campaigns. Ketchum works with a wide range of clients across industries, helping them build brand salience, manage reputations, and drive measurable business outcomes through creative and data-informed storytelling. The agency has a demonstrated track record of executing high-profile campaigns for major consumer brands. Notable work includes Gillette's grooming tutorial initiative launched during the COVID-19 pandemic, which provided consumers with at-home guidance when barbershops were closed, and Wendy's breakfast menu launch — a bold social media stunt that generated billions of media impressions and directly contributed to increased sales. These examples reflect Ketchum's ability to blend cultural insight with strategic execution to deliver results at scale. The agency operates at the intersection of traditional public relations and modern digital communications, helping brands stay relevant and top of mind in an increasingly competitive landscape. Ketchum also offers thought leadership and research capabilities, publishing original content on emerging trends such as the rise of TikTok food culture, the evolving role of PR in brand building, and the impact of artificial intelligence on leadership and employee expectations. This positions the firm as both a practitioner and a commentator within the communications industry. With an emphasis on forward momentum and continuous evolution, Ketchum has refreshed its brand identity to reflect its commitment to progress — for its clients, its people, and the broader industry. The agency operates globally, serving multinational corporations as well as regional brands seeking to expand their reach and influence across markets.

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