Jackson Spalding

Jackson Spalding is an integrated marketing and communications agency founded in 1995 that serves a broad portfolio of preeminent brands across consumer, B2B, and corporate sectors. The agency positions itself around three core growth pillars: building brands, protecting brands, and capturing demand — a framework that guides its full-service offering across public relations, advertising, digital marketing, and strategic communications.

On the brand-building side, the agency delivers brand strategy, PR and earned media, brand activations, influencer and creator marketing, content and social media management, executive visibility programs, speaker and media coaching, and employer branding and internal communications. These services are designed to help clients earn attention and inspire conversation at scale, with a unified voice across audiences and channels.

For brand protection, Jackson Spalding offers strategic corporate communications, predictive risk analytics and planning, crisis and issues management, and online reputation management. This practice area reflects a sophisticated understanding that brand equity built over time can be lost rapidly without proactive risk management.

The demand capture practice is rooted in performance marketing and includes answer engine optimization, SEO, SEM, audience segmentation and media targeting, AI-powered bidding models, multi-variant creative deployment, always-on testing and optimization, and real-time performance analytics. This data-driven approach is designed to connect brands with in-market audiences and convert interest into measurable results.

The agency's client roster spans household name brands as well as emerging category challengers, with notable work for clients such as SweetWater Brewing, Orkin, and Delta Air Lines among others. Jackson Spalding has received numerous industry awards, though it characterizes recognition as a byproduct of client success rather than a primary goal. The agency has grown substantially since its founding while maintaining a stated vision of being the most trusted and respected agency in its industry. It actively publishes thought leadership on topics including AI in marketing, crisis communications, influencer trends, and integrated marketing strategy.

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