Hannah Young

Hannah Branded is a full-service freelance brand strategy and marketing consultancy based in Austin, Texas, operated by Hannah, a fourth-generation Austinite with over a decade of agency experience across media, creative, and digital environments. The consultancy specializes in helping new and established lifestyle brands cut through market noise by building meaningful brand identities that go beyond aesthetics to create genuine consumer loyalty. With a background spanning roles at creative agencies and digital marketing firms, the consultant brings both left-brain analytical thinking and right-brain creative execution to every engagement.

The consultancy serves a wide range of CPG, hospitality, beverage, retail, and lifestyle brands at various stages of development — from early-stage concepts to well-established companies seeking growth or repositioning. Past clients include notable brands such as Rambler Sparkling Water, LALO Tequila, Pearl Beer, Nine Banded Whiskey, Maine Root Sodas, Hat Creek Burger Company, Meanwhile Brewing Co., Academy Sports + Outdoors, and Epic Western Cocktail Co., among others.

Service offerings are organized across five core pillars. Brand Strategy encompasses brand positioning, trend research and forecasting, brand architecture, naming, and audience identification. Creative Direction includes brand messaging, tone of voice development, copywriting for ads, video, web and campaigns, design oversight, and experience design consulting. Marketing Strategy covers campaign planning, marketing plan development, event and activation strategy, retail and DTC channel strategy, and brand partnerships and collaborations. Product Development services include product strategy, line extension strategy, and packaging design and production resourcing. Web and E-Commerce offerings span UX and information architecture strategy, web audits, design and development resourcing, and e-commerce strategy. The consultancy also manages production and printing for experiential signage, packaging, commercial video, photo and radio, and branded merchandise.

Engagements are structured flexibly to meet client needs: hourly consulting for one-off projects, fixed-scope proposals for defined deliverables, or retainer-based monthly arrangements for high-involvement integrated projects. This model allows the consultancy to act as an embedded extension of a brand team or as a nimble outside advisor depending on the scope required.

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