CraftOps Solutions

CraftOps Solutions is a fractional consulting firm specializing in beverage industry business operations, providing on-demand expertise across the full spectrum of beverage business functions. The company serves breweries, beverage brands, and emerging beverage companies that need professional-grade operational infrastructure without the cost of full-time executive hires. Drawing on over a decade of leadership experience at leading breweries and beverage companies, the firm delivers targeted consulting across sales strategy, operations, data management, and compliance. CraftOps Solutions functions as a fractional consulting partner, embedding systems, processes, and strategic support directly into client organizations to help them scale efficiently and sustainably. Its core service offerings span several critical business functions. In the area of reporting and dashboards, the company builds custom KPI reporting tools, chain and distributor performance dashboards, and investor-ready sales summaries tailored to ownership and leadership needs. For CRM setup and management, it handles product, account, and placement data maintenance, workflow optimization, user onboarding, and ongoing data audits to ensure clean, consistent, and actionable information. Sales operations and process design services include territory mapping, account assignment strategies, sales team structure planning, pricing tools, and margin analysis frameworks designed to scale without adding unnecessary headcount. The firm also offers new item launch programming, guiding beverage brands through go-to-market strategy development, distribution and placement planning, launch tracking, and post-launch performance analysis. Organizational structure and fund allocation consulting covers sales and marketing org design, budget allocation across departments, role definition, and operational efficiency reviews for growing teams. CraftOps Solutions supports off-premise retail strategy through chain authorization, distributor relationship management, merchandising optimization, and account prioritization. Its distributor relationship management services include communication best practices, performance scorecards, conflict resolution, and annual business planning alignment. The firm also provides compliance and licensing support, including federal and state licensing such as TTB permits and manufacturer and wholesale licenses, COLA approvals, label review, brand registrations, and virtual compliance officer services for multi-state expansion. Rounding out its capabilities, CraftOps Solutions offers presentation and pitch development services, including annual business plan creation, investor update presentations, and distributor meeting decks, as well as design and marketing collateral services covering packaging design, sales materials, point-of-sale materials, and trade show graphics. The company's methodology is grounded in organizational communication principles, connecting process, technology, and people to convert raw data into actionable insights. Its background includes building sales infrastructures from the ground up, streamlining CRM platforms, and designing pricing databases that have reduced costs significantly for beverage clients.

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