Maazah Doubles Down on Costco Success with Midwest Expansion Following Strong Northeast Launch
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Maazah, a Minnesota-based brand founded by sisters Yasameen and Sheilla Sajady, has launched its Roasted Red Pepper Lentil Dip into Costco locations across the Midwest, marking a major expansion that more than doubles the brand’s previous Costco commitment following strong performance in an earlier Northeast regional launch.
Positioned as a flavorful alternative to traditional hummus, Maazah’s lentil-based dip brings a bold twist to the category, meeting today’s demand for snacks that are both craveable and nourishing. It delivers a creamy, nutrient-dense option made with lentils instead of chickpeas, perfect for shoppers looking for better-for-you ingredients without sacrificing flavor or indulgence.
This milestone reflects continued momentum for the brand as more shoppers discover and embrace its bold, family-inspired flavors and signals an exciting next chapter of growth ahead.
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Tagged companies:
Costco
