A-Sha Foods and Chef Andrew Zimmern Launch New CPG Collab at Target
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A-Sha Foods, the pioneer of Air-Dried, Never Fried® noodles, has partnered with award-winning food and television personality Chef Andrew Zimmern to launch a powerhouse CPG product line of pantry staples and comfort foods with a global twist, available exclusively at Target beginning May 2026. The new products bring restaurant-grade innovation to every home kitchen.
The A-Sha “Zimm’s” collection features three distinct product lines inspired by comfort food favorites: Cheesy Noodles (Cheesy Truffle, Spicy Cacio e Pepe, and Vermont Cheddar), Air-Dried Noodle Soup Bowls (Roasted Garlic Chicken, Spicy Pork, and Miso), and Peanut Butter Chili Crisp, the next category-redefining era of chili crisp.
“This partnership with Andrew Zimmern is a game-changer for A-Sha Foods. We aren't just filling shelves; we are completely elevating the pantry staple by infusing our signature restaurant-quality noodles with Andrew’s world-class culinary expertise,” says Young Chang, CEO, A-Sha Foods. “It’s about bringing an explosive, chef-driven experience directly to kitchens in a way that is innovative and accessible.”
The collaboration marks A-Sha’s expansion beyond the international aisle into broader grocery categories, including pasta and condiments. Cheesy Noodles will be available in the pasta aisle with a suggested retail price of $3.49. Air-Dried Noodle Soup Bowls will be in the soup aisle ($3.99 SRP), and Peanut Butter Chili Crisp ($6.99 SRP) will be located in the nut spreads aisle.
“I believe these joyful, delicious foods are what people want to eat right now,” says Andrew Zimmern. “My inspiration was looking at the most popular comfort foods and then elevating them for their category. Vermont Cheddar Cheesy Noodles is a great example. The product lines build on A-Sha’s high-quality air-dried, never-fried noodles while reinvigorating familiar family foods with bolder flavors. That combination makes them both easy and exciting for everyday meals.”
The A-Sha Zimm’s collection will be available at Target stores nationwide starting May 2026. For more information, visit A-Sha’s website.
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