Vizer

Vizer is a digital promotions platform purpose-built for CPG brands seeking real-time visibility into how their promotional spend drives in-store sales. Founded eight years ago by Sam Pantazopoulos and Dylan Barbour, the company was created to address a persistent gap in retail marketing: the inability to connect digital campaign activity directly to in-store purchase behavior. Traditional tools such as paper coupons, rebate apps, and siloed retailer platforms left brand and shopper marketing teams waiting weeks for data that was often too fragmented to act on. Vizer was designed to bring the speed, accountability, and measurement precision of e-commerce to the retail promotions environment.

At its core, Vizer offers single-use, scannable digital offers that are processed as payments rather than as traditional coupons or rebates. This structure eliminates the need for consumers to download a separate app, manually submit receipts, or wait for reimbursement — reducing friction at the point of redemption and improving conversion rates. The platform handles clearing internally, removing the dependency on third-party clearinghouses and enabling CPG brands to launch promotions within days of submission.

Vizer is accepted across a broad network of major national retailers, including Walmart, Kroger, Albertsons, and CVS, covering the majority of national retail footprint in the United States. This wide retailer connectivity gives CPG brands the flexibility to run omnichannel promotions at scale without building custom integrations for each retail partner.

The platform provides full-funnel, real-time reporting across clicks, clips, and scans, giving marketing, shopper, and sales teams a single source of truth. Campaign managers can identify performance trends mid-flight and make adjustments while promotions are still live, a capability that distinguishes Vizer from legacy systems where optimization was only possible after a campaign had concluded. This real-time data infrastructure also supports cross-functional alignment, allowing brand, media, and sales teams to work from a consistent and trusted data set.

Fraud prevention is a built-in component of the platform. Every Vizer offer is single-use and protected by dynamic fraud mitigation systems engineered to block offer stacking, duplicate redemptions, and other forms of promotional abuse. This protects brand budgets from waste and ensures that redemption activity reflects genuine consumer engagement.

Vizer serves enterprise marketing teams at some of the largest CPG companies in the world, as well as digitally native brands that have expanded into physical retail. Notable clients include Beech-Nut, Poppi, and Kuli Kuli. In a documented case, Vizer helped Beech-Nut launch a targeted SNAP-benefit offer within days in response to a federal funding disruption, with redemption rates exceeding benchmarks at Albertsons. The platform's ability to deliver fast, measurable, and targeted promotions has made it a preferred partner for brands navigating an increasingly complex retail media and shopper marketing landscape.

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