CoolActivators

Cool Activators is a Belgian and Dutch provider of refrigerated and frozen display solutions for CPG brands and manufacturers seeking to boost in-store sales and brand visibility through secondary placement. The company operates under the tagline 'The Cool Way To Sell' and specializes in promotional cooling displays designed to drive impulse purchases and support new product introductions at retail.

The core product line, branded under the ESCAPE series, includes multiple display formats: the ESCAPE Original, ESCAPE Door-R, ESCAPE Checkout-R, ESCAPE Permanent-R, ESCAPE Freezer-R, and the portable ESCAPE Nomadic Series. These units are characterized by a small footprint, open-front design for impulse visibility, LED interior lighting, adjustable shelving, and a demountable cardboard communication sleeve for high-impact brand messaging. The ESCAPE Nomadic is specifically engineered for portability, featuring a magnetic click system that allows assembly in under five minutes and fits in a standard passenger vehicle, making it ideal for field sales representatives.

Cool Activators offers both rental and purchase models for its display fleet. The rental program requires no minimum quantities or minimum rental periods, providing maximum flexibility for short-term promotional campaigns. For brands that purchase units, the company provides a comprehensive 'Cooling as a Service' model covering the full lifecycle of each activation.

Service capabilities include delivery and installation at strategic in-store locations, merchandising to ensure displays are fully stocked and optimally presented, aftersales support and rapid intervention during activations, warehousing and maintenance of display units across hubs in Belgium and the Netherlands, and real-time reporting with photo registration of store visits. This end-to-end logistics support allows brand teams to focus on campaign strategy rather than operational execution.

The company's primary market is CPG brands operating in Belgium and the Netherlands looking to execute temporary or permanent secondary placements in retail environments. The display solutions are positioned to generate measurable sales uplift, increase brand awareness, and help new products earn permanent shelf placement.

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