BrandUp

BrandUp is a Slovenian distribution company specializing in the importation and representation of innovative, high-demand consumer brands focused on healthy and active lifestyles. Operating as a young yet experienced enterprise, the company targets the Slovenian market with a curated portfolio of internationally recognized brands that align with global wellness and nutrition trends. BrandUp's core mission is to connect consumers with premium-quality products that contribute to improved daily wellbeing, while fostering strong, long-term relationships with both suppliers and retail partners.

The company's team brings diverse expertise spanning marketing, sales, procurement, IT, finance, and law — a multidisciplinary background that enables flexible, innovative, and creative problem-solving across all business functions. BrandUp also maintains an active presence across digital channels to engage stakeholders, raise consumer awareness, and promote an active, positive lifestyle.

Among the brands currently represented by BrandUp is Nick's, a Swedish food-tech company offering guilt-free snacks and ice cream free from sugar, gluten, palm oil, and artificial sweeteners. The brand is known for combining great taste with better-for-you ingredients and has been introduced to the Slovenian market exclusively through BrandUp.

Another key brand in the portfolio is Mister Free'd, which produces gluten-free tortilla chips made from natural, allergen-free ingredients. These chips are vegan, lactose-free, high in fiber and protein, and available in distinctive flavors such as Avocado, Spinach, Mango Chilli, and Chia Seeds. The brand operates on a 'better for you' philosophy and differentiates itself from conventional snack competitors through its superfood-enriched offerings.

BrandUp also distributes FHIRST Living Soda, a sparkling beverage that combines natural ingredients with functional health benefits through prebiotics and probiotics. Each can contains 5g of stable prebiotic fiber and 2 million live cultures, with no sugar or artificial sweeteners, positioning it firmly within the functional beverages segment.

Overall, BrandUp serves as a strategic bridge between innovative international CPG brands and the Slovenian retail and distribution ecosystem, with a focus on health-conscious, free-from, and functional food and beverage categories.

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